Lee Seungyeon

THE NOONCHI is a campaign exploring how silence is not weakness, but a social habit shaped by the pressure to read the room.

By reframing silence as a shared and culturally conditioned experience, the campaign creates space for conversations around what is often left unspoken, encouraging greater understanding and emotional openness.

While typography has always been a designer's decision, Read Your Way returns that control back to the reader.

A collaboration between Penguin Random House and Monotype, Read Your Way challenges publishing's oldest assumption: one typeface fits all.

From typeface and weight to kerning, spacing and colour, every typographic variable becomes adjustable, allowing readers to actively shape how words look, feel and land on the page.

This results not only in better readability, but a reading experience built around the individual based on their comfort, accessibility, needs, mood and expression.

Readers have always chosen what to read. Now they choose how to read.