About

Pei Yi is an arts, heritage and cultural manager focused on festivals, visual arts, heritage and culture.

She specialises in programme and project management for the arts, with experience managing educational programmes and a festival village. Her research interests include arts and cultural heritage festivals, intangible cultural heritage and community-related projects.

Pei Yi's past roles include interning at the Singapore Chinese Cultural Centre as an education and outreach (programmes) intern and serving as the second festival village manager for the Rock and Indie Festival (RIF) 2024.

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Storytelling as a creative practice in festivals: A case study of the Singapore Night Festival 2010–2025

This research paper examines how storytelling is used and its purposes within the case study of the Singapore Night Festival (SNF), a cultural heritage festival.

It suggests that storytelling is used to spark audience curiosity and engagement with stories, histories and cultural heritage within the context of SNF and beyond. Additionally, it allows for the reimagination of the past and the safeguarding of collective memories. The research also highlights that SNF is exploring new formats of creative storytelling and alternative mediums to retell well-known stories.

However, the paper identifies potential challenges such as the dangers of digital technologies overshadowing the storytelling and heritage aspects, weakening human connection or the risk of the fabrication or distortion in interpretation. As such, this study provides suggestions for ethical practices in storytelling within cultural heritage festivals, to ensure that the diversity of stories is preserved.

The research concludes that storytelling in SNF is strongly shaped by national agendas in Singapore’s key arts and cultural policies, particularly by Our SG Heritage Plans. It notes that national agendas, such as bringing communities together and the use of storytelling to fulfil policies’ strategic directions, are strongly reflected in SNF.

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Professional practice

During her time at LASALLE, Pei Yi was as an educational programmes intern at the Singapore Chinese Cultural Centre, coordinating with​ vendors, schools and families to ensure the smooth delivery of educational programmes and administrative tasks.

She responded to enquiry emails and managed school bookings using the National Heritage Board's BookMuseums@SG portal. Her main contribution was designing the graphic design layouts, together with her supervisor and assistant managers, for educational resources such as the teacher's guidebooks for 'Culture on Wheels' Travelling Trunks (School’s Edition). She also researched and helped conceptualise design layouts for the accompanying educational worksheets.

Pei Yi was part of a group arts project named LASALLE X Singapore Heritage Society (SHS): Rediscovering Heritage. In this project, her team developed a market research report for SHS, an independent, non-profit organisation, on heritage-themed walking tours, analysing the attitudes of local and foreign visitors towards guided walking tours. The team assessed preferences through on-the-ground research such as digital surveys and street interviews, gathering feedback from the general public and provided SHS with three recommendations based on their primary and secondary research. These recommendations aimed to assist SHS with their future planning and ensure organisational sustainability.

Pei Yi also had the opportunity to be part of RIF 2024 as the second festival village manager. She managed more than 10 booth vendors, including art and merchandise booths, coordinated with the vendors, the first festival village manager and various in-charges.​​ She also curated a list of selected festival village vendors, planned the layout of the booths, and drafted open call emails for student creators to participate in the festival.

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